Local authorities across England are gearing up for Recycle Week 2015, with this year’s theme raising awareness of items that can be recycled throughout the home.

Now in its twelfth year, Recycle Week – which runs from June 22 to June 28 – and will see councils seek to educate householders on what they can and cannot put in their recycling bin.

Torridge council kicked Recycling Week off early with a roadshow exhibit

The annual event is overseen by the Waste & Resources Action Programme (WRAP) under the Recycle Now brand and delivered in partnership with councils, retailers, schools and community groups.

While the message delivered to residents this year will differ depending on the specific activities of each council, there will be a strong emphasis on household items not commonly placed in recycling bins or boxes.

In West London, Ealing council’s recycling officers will be educating householders on items that can be recycled in the kitchen, including food waste, plastic bottles, tins, cans, glass jars, foil and cardboard.

The council explains that although there is already a focus on recycling in the kitchen, some items are still overlooked such as breakfast cereal, dishwasher tablet and kitchen wrap boxes.

Highlights in the borough will include the ‘smoothie bike’ at Greenford Carnival – where people can cycle and make their own drink – and recipe guides to help reduce food waste.

Councillor Bassam Mahfouz, Ealing’s cabinet member for transport, environment and leisure, said: “We’re now recycling a record 45% of our waste, which is fantastic and I’d like to thank everyone who makes the effort to help us achieve this result. The kitchen is a great place to start for anyone looking to begin recycling or to recycle one more thing.”

East Sussex

In the south, East Sussex county council will be encouraging its residents to look for recyclables in their bathrooms, bedrooms and living rooms, including toilet roll tubes, toothpaste boxes and air freshener aerosol cans.

The council is also reminding residents living in Eastbourne, Hastings, Rother and Wealden that they can recycle plastic pots, tubs and trays as part of their kerbside service. East Sussex collectively achieved a recycling, composting and reuse rate of 40% in 2013/14.

Councillor Carl Maynard, the council’s lead member for transport and environment, said: “We would love to increase this figure, but need residents’ help to achieve this. Every bit of rubbish that is recycled or reused, rather than thrown away, helps to save money that could be spent on other essential community services, not to mention the benefit recycling brings for the environment.”

WRAP unveiled its Recycle Week campaign posters earlier in 2015

Elsewhere, recycling officers from Waverley borough council will be answering residents’ questions about recycling in Godalming high street from 10am to 2pm on Tuesday (June 23).

The event – which includes games for ‘young recyclers’ – takes place in the run up to Waverley’s own ‘Why Recycle?’ campaign to be launched later this summer.

As part of the campaign, stickers will be placed on bins and refuse vehicle livery showing what items can and cannot be recycled, as well as on a trailer exhibition tour. The council hopes to increase its recycling rate from around 50% to 60%.


Staff from Torridge district council in Devon were yesterday (June 18) on standby to greet and inform residents at a roadshow event at the Atlantic Village Outlet shopping centre. The display included products that could be recycled by the council.

And, in Cherwell in Oxfordshire, the council’s green team will be promoting bathroom recycling during a series of roadshows and giveaways.

These include a team visit to Banbury Market Place on Thursday (June 25) and Kidlington Market Place on Friday (June 26). On June 27, the team will join in with Bicester carnival festivities.

Residents will have the opportunity to enter a prize draw at all of the events and on Facebook by correctly guessing how many recyclable products are in a bath. The winner will win a £30 gift voucher to spend on reusable items.

Councillor Debbie Pickford, Cherwell’s lead member for clean and green, said: “The bathroom is one of the key rooms in the house where the majority of items can be recycled and yet many products still end up in the green bin.”